What Was cMygift.giftcardmall.com?
The domain cMygift.giftcardmall.com and its sibling subdomain mygift.giftcardmall.com were originally used as online portals for managing prepaid Visa gift cards sold through GiftCardMall. These sites allowed cardholders to activate their cards, check balances, view recent transactions, and register cards for online use by entering the card number, expiration date, and security code. As physical Visa gift cards were purchased from retailers or received as gifts, the back of those cards typically instructed users to visit giftcardmall.com/mygift or mygift.giftcardmall.com to manage the card online.
Why Did the Change Happen?
Both GiftCardMall and GiftCards.com are owned and operated by Blackhawk Network, a major provider of prepaid gift card services in the United States. In 2024 and into 2025, Blackhawk decided to consolidate the GiftCardMall digital presence into a single, unified platform under the GiftCards.com domain. This move was intended to simplify the user experience, improve website security, and centralize customer support and services rather than maintaining multiple separate portals.
As a result:

• The main GiftCardMall.com homepage now redirects to GiftCards.com.

• Users attempting to access giftcardmall.com/mygift are often sent directly to mygift.giftcardmall.com or to the relevant sections on GiftCards.com.

• For many functions—especially purchasing new gift cards, customizing cards, and getting customer support—GiftCards.com is now the primary destination.

What This Means for Gift Card Holders
If your Visa prepaid gift card still shows “www.GiftCardMall.com/mygift” or cMygift.giftcardmall.com on the back of the card, don’t worry. The card is still valid, and you can still manage it; however, the online destination may automatically redirect you to GiftCards.com or to a functioning subdomain that handles balance checks and activation.
Here’s what you should know:

• Balance Checks & Activation: Old links may still work, or they may redirect to GiftCards.com’s activation and balance tools. Many users report that when the legacy site is accessed, the system gracefully reroutes to the modern platform designed to handle the same tasks.

• Centralized Services: GiftCards.com now offers the same Visa card management features, often with improved usability and additional support resources. Users can also browse and purchase new gift cards, including e‑gift cards and store‑specific cards, all from one trusted website.

• Card Functionality: The prepaid Visa cards themselves www.giftcardmall.com/mygift remain usable anywhere Visa is accepted, just as before. The digital experience has simply been upgraded and consolidated under one branded hub

Benefits of the New Approach
The consolidation into GiftCards.com brings several advantages:

• A single, streamlined customer experience for purchasing, activating, registering, and managing gift cards.

• Improved site security and reliability due to updated infrastructure.

• A broader selection of card types and options—such as digital gift cards and bulk orders.

• Centralized customer support and promotional tools that weren’t as easily accessible on the older subdomain structure.

What to Do If You Still See Old URLs
Cards printed or packaged in 2023 and early 2024 may still reference GiftCardMall.com/mygift or mygift.giftcardmall.com. If entering those URLs doesn’t work immediately:

1. Type the URL directly into your browser rather than clicking a search result, to avoid mistyped or unsafe sites.

2. If you’re redirected, continue to GiftCards.com’s card management pages, which will guide you to balance checks and activation tools.

3. Contact customer support via the number on the back of your card if you encounter persistent errors.

Final Thoughts
The move from cMygift.giftcardmall.com and related GiftCardMall subdomains to GiftCards.com reflects a common trend in digital services: consolidation for simplicity and efficiency. While the legacy websites served their purpose for many years, placing all gift card services on a single modern platform helps ensure better usability and support for cardholders. Rest assured, your prepaid Visa gift card still works, and GiftCards.com now offers the tools and resources to manage it securely and conveniently online.